About Us

We’re on a mission to make automating your admin“stuff”easy.

We believe admin should be as simple as texting or emailing an assistant who learns about you, the things you need to manage, and how you like to work — but without the cost of hiring someone. That’s why we built Charli, the world’s first AI chief of stuff.

We’ve tried it all.

To cut down on our own time-consuming busy work, we tried everything from virtual EA apps to chat apps like Alexa and Siri and other assistants. But nothing we tried could set up the types of business workflows we needed to actually get stuff done.

Better luck next time.

The existing technologies were rigid and static, with very limited ability to learn, optimize and adapt. Even simple workflow customizations required coding or scripting and a lot of time. It should be easier to get this stuff done.

We realized we needed a Charli.

The name
“Charli”
is a play on
“Chief of Stuff.”

Our vision

Just one tool

One app, like one person, that a user could turn to for all their time-consuming administrative tasks.

Multi-channel

The ability to talk to this “chief of stuff” across multiple channels (such as text, chat, email and voice) just like a real person.

Easy

Remove the burden of work, and the stress of having to remember everything, which many entrepreneurs and professionals face daily.

Intelligent

Charli would learn about the user - their needs, preferences, workflows and processes - rather than users having to learn Charli.

Armed with a team of highly talented engineers, developers and data scientists, this is exactly what we’ve done.

We’ve built an app that’s solved a big problem for busy business leaders - from solopreneurs, to consultants, to business owners, to sales road warriors and more.